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Suncoast Radio, Inc. owner of WZCC radio station in Cross City, is on the FM radio band with the acquisition of radio station W227AV in Newberry from Reach Communications of Fort Lauderdale.
The small FM station was re-broadcasting the signal from another station to the Newberry area, but now the station is located in Chiefland and will carry the WCZZ "The True Oldies Channel” on 93.3 mhz from the WLQH radio tower on Old Fannin Road.
Testing of the new station began last weekend with the full time debut scheduled for Friday night at 7 p.m. when the first game of the Chiefland High School varsity football season will be broadcast. The Indians will be hosting the Wildwood Wildcats at C. Doyle McCall Field.
CHS football has been one of the most popular programs on the station but Federal Communications Commission rules required WZCC to reduce its signal in Chiefland at sunset.
Long time residents will remember when WLQH had to go off the air at sunset years ago. The early sunset in winter months meant the loss of a lot of WZCC's audience as early as 5:30 pm between November and January.
The new 93.3 FM signal will broadcast 24/7 without any cutbacks and with the new clarity the FM signal.
John Elliott, owner of Suncoast Radio said “We have been looking for a FM station we could move to Chiefland for nearly three years. WLQH used to have one many years ago, the faded 97.3 / 940 sign is still visible on the White family garage on the north edge of town. Luther White built the original station back in 1968.”
WZCC will continue to broadcast the “True Oldies Channel” on its two AM radio stations — 940 in Chiefland and 1240 in Cross City.
Listeners can also now hear WZCC on the internet by clicking on www.TuneIn.com and searching for WZCC. There is no charge and they have downloadable apps for computers and most phones and portable electronic devices.
For more information, call John Elliott at 352-498-0304 or email firstname.lastname@example.org.