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Tourism summit focuses on hospitality

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By Mark Scohier, Staff writer

About 120 visitors showed up Tuesday in Trenton at the 6th Annual Pure Water Wilderness Tourism Summit.
“There was more of a positive response," said Donna Creamer, executive director of Pure Water Wilderness, after the event. "There was more cooperation."
Creamer said the event, which focused on hospitality and customer service, had one of the biggest turnouts yet, something she attributed to the day's topic.
“One negative experience can shut down a business," Creamer said. Sometimes business owners don't realize how much damage a disgruntled customer can cause through word of mouth, she said. "Especially with Internet, nowadays."
Most of the day's visitors were from the Tri-county area, she said, though some business owners came from as far away as Madison and Jefferson counties.
Gretchen Avera and Nancy Wideman, both first-time visitors to the tourism summit, said they came to learn more about improving business in Jefferson County, where they are from.


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